Turning Point USA, the conservative campus group that organized the conference, is merely one of these organizations seeking to sway hearts, minds, and elections via meme trainings. Or as notorious internet troll Chuck Johnson has said, “We memed the president into existence.”įollowing that unexpected meme-driven success, well-funded conservative groups are making a more organized push to train young internet-savvy right-wingers in the art of meme-making, enlisting a growing army in what they see as the coming meme war of 2020. These bits of humor or political propaganda-generally images overlaid with a caption designed to go viral-are best known for littering social media, but some experts think they might have helped elect Donald Trump. “How do we do it in a way that makes a difference? Because these people deserved to be wrecked.”Īccording to Johnson, the answer to that question is memes. “I ask myself every day: How do we own the libs?” said Johnson, at the time a reporter for the right-wing Daily Caller. ![]() Benny Johnson took to the stage at the convention center in Palm Beach, Florida, before an audience of cheering young Trump supporters in December to lead a session titled “How to Own the Libs.”
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